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Jean Patou

This article was originally published in The Rose Sheet

Executive Summary

Un Amour de Patou edt summer fragrance spray bowing in 150 of the distributor's best-selling U.S. specialty stores in June and July, according to Jean Patou. The light "floral fresh" fragrance opens with a blend of rose and jasmine, leading to a heart of white flower, ylang ylang, osmanthus and lily of the valley. The drydown consists of amber, musk and oak moss accords. Un Amour de Patou is housed in frosted pink glass bottles with white caps. The outer carton is swirled with light pink and purple hues. Jean Patou will look at sales results to determine if it will reintroduce the fragrance next summer or keep it as a permanent collection in warm weather climates. A 2.5 oz. edt spray sells for $52...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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