Jean Patou
This article was originally published in The Rose Sheet
Executive Summary
Un Amour de Patou edt summer fragrance spray bowing in 150 of the distributor's best-selling U.S. specialty stores in June and July, according to Jean Patou. The light "floral fresh" fragrance opens with a blend of rose and jasmine, leading to a heart of white flower, ylang ylang, osmanthus and lily of the valley. The drydown consists of amber, musk and oak moss accords. Un Amour de Patou is housed in frosted pink glass bottles with white caps. The outer carton is swirled with light pink and purple hues. Jean Patou will look at sales results to determine if it will reintroduce the fragrance next summer or keep it as a permanent collection in warm weather climates. A 2.5 oz. edt spray sells for $52...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says