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La Perla's Parfum Prive fragrance for women, Grigioperla for men to bow in fall.

This article was originally published in The Rose Sheet

Executive Summary

LA PERLA PARFUM PRIVE "SENSUAL" WOMEN's SCENT TO DEBUT BY OCTOBER, exclusively at either Neiman Marcus or Saks Fifth Avenue, according to La Perla's European distributor Morris Profumi (Parfums Italy), a Henkel company. The Italian lingerie designer's third fragrance, Parfum Prive, "covers the body to reveal its innermost charm," like a "slip, silk stockings [or] a garter," the company said. The floral Parfum Prive, which translates to "private perfume," is designed to "accompany moments of privacy" and "become one with the wearer," the firm explained.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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