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P&G Oil of Olay ProVital TV, print ads breaking in June.

This article was originally published in The Rose Sheet

Executive Summary

P&G OIL OF OLAY PROVITAL TARGETS WOMEN 50 AND OVER with three skin care products "customized" for older women's "drier skin needs," Procter & Gamble said. ProVital Perfecting Moisturizer, Protective Moisture Lotion SPF 15 and Night Cream are debuting across the U.S. and Canada in May. The skin care line was launched in Europe in 1994, where it has been "highly successful," P&G noted.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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