BeautiControl
This article was originally published in The Rose Sheet
Executive Summary
Regeneration Gold Lip Therapy contains alpha hydroxy acids and salicylic acid to "speed up exfoliation" and reduce "fine lines, discoloration and age spots," the direct marketer said. Vitamins A, C and E "aid in the reversal of photoaging," reverse the thinning epidermal layer and soothe skin, BeautiControl claims. The third product in the firm's higher-priced BeautiControl Regeneration Gold line, Lip Therapy retails for $20. The company is also introducing Icings Lip Colors in three shades -- Cool, Warm and Nude. Icings can be worn to either give lips a natural glow or make traditional lip colors shine, according to the company. The lipsticks sell for $8 apiece. A new collection of browns under the Lasting Lip Color umbrella rounds out BeautiControl's lip offerings. Cocoa (nude chocolate), Hot Toddy (medium brown), Fudge (dark brown) and Spiced Cider (medium brown) retail for $8 each...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says