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This article was originally published in The Rose Sheet

Executive Summary

Regeneration Gold Lip Therapy contains alpha hydroxy acids and salicylic acid to "speed up exfoliation" and reduce "fine lines, discoloration and age spots," the direct marketer said. Vitamins A, C and E "aid in the reversal of photoaging," reverse the thinning epidermal layer and soothe skin, BeautiControl claims. The third product in the firm's higher-priced BeautiControl Regeneration Gold line, Lip Therapy retails for $20. The company is also introducing Icings Lip Colors in three shades -- Cool, Warm and Nude. Icings can be worn to either give lips a natural glow or make traditional lip colors shine, according to the company. The lipsticks sell for $8 apiece. A new collection of browns under the Lasting Lip Color umbrella rounds out BeautiControl's lip offerings. Cocoa (nude chocolate), Hot Toddy (medium brown), Fudge (dark brown) and Spiced Cider (medium brown) retail for $8 each...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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