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Chanel launches treatment foundation with Teint Lift Eclat Essential Firming Makeup.

This article was originally published in The Rose Sheet

Executive Summary

CHANEL TEINT LIFT ECLAT ESSENTIAL FIRMING MAKEUP IS FIRST TREATMENT FOUNDATION from the prestige company and will be supported with a national print campaign and strong in-store efforts promoting the product as "the most youth-enhancing foundation available," the company said. The sheer foundation simultaneously provides "natural finish coverage that disguises the look of lines" and treatment to firm and smooth the skin, according to Chanel. Essential Firming Makeup ships Aug. 10 and will be on counter in September.
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