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Chese-Pond's Vaseline Solutions, Intensive Care reformulations backed by $20 mil..

This article was originally published in The Rose Sheet

Executive Summary

VASELINE SOLUTIONS PROBLEM-SPECIFIC BODY CARE LINE BACKED WITH $20 MIL. advertising campaign that will also support the introduction of Vaseline Intensive Care reformulations. The campaign will consist of national print spots supporting the Solutions line and a national television ad announcing the addition of a patent-pending Skin Protection Complex to three Vaseline Intensive Care items. The ad campaign will debut in conjunction with Chesebrough-Pond's launch of the products in early fall and will run for four months.
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