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Insect repellent wars: Avon refutes OFF! DEET superiority claim over Skin-So-Soft.

This article was originally published in The Rose Sheet

Executive Summary

S.C. JOHNSON OFF! DEET INSECT REPELLENT SUPERIORITY CLAIM "MISLEADING," AVON charged following Johnson's recent public relations campaign against the Skin-So-Soft marketer. Avon "strongly refutes" Johnson's contention that "nothing has been proven safer and more effective" than DEET (N,N-diethyl-m- toluamide) as an insect repellent, the company said. The firm claims its citronella oil (tropical grass) Skin-So-Soft line "can do the job safely and effectively, without potential side effects."
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