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Mary Kay Elige global prestige women's scent expected to outperform Journey.

This article was originally published in The Rose Sheet

Executive Summary

MARY KAY's ELIGE MARKS SECOND UPSCALE, GLOBAL LAUNCH for the Dallas-based direct sales company; the "indulgent, sophisticated" women's fragrance will roll out in September to 18 of the firm's 27 international markets, including the U.S., Mexico, Canada, Australia, Japan, China, Taiwan, New Zealand and a number of European countries. A launch in Brazil will follow in the spring of 1999. Elige, Mary Kay's second prestige scent to launch worldwide, follows Journey, which debuted last August ("The Rose Sheet" April 7, 1997, p. 4).
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