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M.D. Formulations

This article was originally published in The Rose Sheet

Executive Summary

Total Protector SPF 30 sunscreen combines the "total benefits of a sunscreen" with micronized zinc oxide, the "soothing healers" of allantoin and vitamin E, the company said. A 2.5 oz. Total Protector SPF 30 is priced at $20, a $5 premium to Total Protector SPF 15, which debuted last June. The firm will sample more than 250,000 tubes of the new sunscreen, which is in more than 4,000 salons, dermatologists and estheticians doors, giving consumers the message "Protect Your Skin...It's Important." The SPF 30 formula will be available in June...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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