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Minnetonka Jelly Beans flavored, bean-shaped cosmetics aiming at tweens market.

This article was originally published in The Rose Sheet

Executive Summary

MINNETONKA JELLY BEANS COSMETICS ROLLING OUT IN JULY offers three candy-shaped products in six flavors geared toward girls seven to 14. The three products -- Scented Nail Color, Flavored & Scented Lip Balm and Flavored & Scented Lip Gloss -- will be marketed in food, drug, mass and specialty stores, which will likely include Rite Aid, Wal-Mart and Eckerd Drug. Eden Prairie, Minn.-based Minnetonka Brands market tested the Jelly Bean line through Cincinnati, Ohio-based pollster Accupol in November, and the products received an "A" rating for the cosmetics from the 100 preteen and teen participants.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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