HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

CDC on sunscreens

This article was originally published in The Rose Sheet

Executive Summary

"Choose Your Cover," the federal government's first national preventive skin cancer public service campaign, encourages consumers to "protect themselves from the sun's UV rays" by using a sunscreen with at least SPF 15, wearing a hat, seeking shade and using sunglasses, the agency said at a May 20 press conference in Washington D.C. The Centers for Disease Control & Prevention is launching a five-year, multimedia campaign with a $600,000 to $700,000 annual budget supporting TV, print and radio spots, as well as educational materials. The public service effort targets 18-to- 25-year-olds, "an age group that spends many hours in the sun," HHS Secretary Donna Shalala said, and carries the simple message: "To protect the skin you are in, choose your cover." The agency developed two 30-second TV spots for prime time and cable, five print ads slated to run in beauty and sports books and five radio PSAs. CDC expects the campaign to break in June. The agency also has a Web site (www.cdc.gov/ChooseYourCover)...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005433

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel