CDC on sunscreens
This article was originally published in The Rose Sheet
Executive Summary
"Choose Your Cover," the federal government's first national preventive skin cancer public service campaign, encourages consumers to "protect themselves from the sun's UV rays" by using a sunscreen with at least SPF 15, wearing a hat, seeking shade and using sunglasses, the agency said at a May 20 press conference in Washington D.C. The Centers for Disease Control & Prevention is launching a five-year, multimedia campaign with a $600,000 to $700,000 annual budget supporting TV, print and radio spots, as well as educational materials. The public service effort targets 18-to- 25-year-olds, "an age group that spends many hours in the sun," HHS Secretary Donna Shalala said, and carries the simple message: "To protect the skin you are in, choose your cover." The agency developed two 30-second TV spots for prime time and cable, five print ads slated to run in beauty and sports books and five radio PSAs. CDC expects the campaign to break in June. The agency also has a Web site (www.cdc.gov/ChooseYourCover)...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says