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Coty Dark Vanilla positioned as mass alternative to high- glamour prestige scents.

This article was originally published in The Rose Sheet

Executive Summary

COTY DARK VANILLA SCENT FOR WOMEN TAPS INTO LUSH PRESTIGE FRAGRANCE TREND exemplified by glamorous positioning of soon-to- be-launched upscale fragrances such as Estee Lauder's Dazzling, Ralph Lauren's Romance and Elizabeth Arden's Splendor, the company said. The three prestige fragrances and Coty's Dark Vanilla all are scheduled to debut this fall. Dark Vanilla will be available through mass market outlets beginning Sept. 1.
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