FDA VCRP elimination poses "dilemma" for CIR panel in obtaining ingredient use data.
This article was originally published in The Rose Sheet
Executive Summary
FDA VCRP ELIMINATION POSES "DILEMMA" FOR CIR PANEL as the voluntary safety review group considers how it will attain frequency of use data (the number of products in which an ingredient is used) for cosmetics ingredients, Cosmetic Ingredient Review Chairman Wilma Bergfeld, MD, Cleveland Clinic Foundation, stated. During CIR's May 19 meeting in Washington, D.C., Bergfeld proclaimed that cuts in FDA's cosmetics program including the suspension of the Voluntary Cosmetic Reporting Program, is a "little bit discouraging." She added that "hopefully" the situation "will be resolved" so CIR can obtain the "newest information" available.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says