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Lake Consumer Products Foot Fetiche foot care launch marks H&BA entry for OTC firm.

This article was originally published in The Rose Sheet

Executive Summary

LAKE CONSUMER PRODUCTS FOOT FETICHE LAUNCH MARKS H&BA ENTRY for the OTC drug company; the eight-SKU foot care line is rolling out to mass market retail outlets now, the Vernon Hills, Ill.-based firm said. The foot care products may serve as a springboard to move the company into additional cosmetics categories, including color or body care, the company noted. Lake Consumer plans to introduce gift packs with cosmetics, body products and home fragrance offerings to gauge consumer demand for products outside of foot care.
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