HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Shiseido 5S flagship store opens in New York City with affordable botanical items.

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO 5S "YOUNG, URBAN" LINE LEVERAGES COMPANY's BOTANICAL EXPERTISE with a 215-SKU collection featuring "aromas, colors, plants and natural extracts that amplify each woman's unique beauty by enhancing her mind and her body." 5S skin care products contain a variety of herbal and botanical ingredients, and the 5S color collection is derived from natural, plant-based ingredients. In-store herbal glossaries are provided to customers to explain the history and benefits of each botanical.

You may also be interested in...


Cosmetics company acquires nine Bristol-Myers Squibb Japanese salon brands, including DeAge, Salon Formula and Waves, after several weeks of negotiations. The deal will strengthen Shiseido's salon hair color business in Japan while allowing BMS to focus on its other consumer businesses in the region, which include salon professional products as well as consumer brands such as Keri lotion, Herbal Essences, Clairol and Matrix. 5S: Shiseido opens its 5S West Coast flagship store in Santa Monica Oct. 28. The company's free-standing store in SoHo opened in May 1998 (1"The Rose Sheet" May 25, 1998, p. 12)

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts