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Shiseido 5S flagship store opens in New York City with affordable botanical items.

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO 5S "YOUNG, URBAN" LINE LEVERAGES COMPANY's BOTANICAL EXPERTISE with a 215-SKU collection featuring "aromas, colors, plants and natural extracts that amplify each woman's unique beauty by enhancing her mind and her body." 5S skin care products contain a variety of herbal and botanical ingredients, and the 5S color collection is derived from natural, plant-based ingredients. In-store herbal glossaries are provided to customers to explain the history and benefits of each botanical.

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