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Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Expanding Creme de la Mer prestige skin care line with two cleansers and two tonics. Manufactured using the company's "deconstructed waters" process, which "virtually splits water molecules," the new products contain "charged water [that] acts as a generator to enhance the energy and performance of other ingredients" in the formulas, promotions for the new products claim. The cleansers, available as a lotion or gel, "clean and purify the skin without disrupting even the most sensitive complexion," while the tonics "revitalize and enliven" skin. The tonics are priced at $60 for 6.7 oz. and the cleansers cost $65 for 6.7 oz. Recommended to prepare skin before use of La Mer moisturizing cream, the original product in the line, the new formulas are available in limited prestige doors including Neiman Marcus...
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