Frederic Fekkai
This article was originally published in The Rose Sheet
Executive Summary
Brings a bit of Provence into its first body care line with shea butter, renowned for its moisturizing properties. Frederic Fekkai Body Scrub with Shea Butter, Moisturizing Body Cream with Shea Butter and Self-Bronzer with Shea Butter which are available now, build on the company's original Hair Mask with Shea Butter. The "lightweight" body scrub is $27.50 for a 6 oz. tube, the "luxuriously rich, yet non-greasy" body cream is $35 for a 6 oz. tube and the "quick-drying" self-bronzer is $35 for a 6 oz. bottle. Fekkai expects to expand on the body care line and plans to open new doors for its products in Bell Harbor, Florida, San Francisco and Hawaii by the end of the year...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says