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Herbalife DinoKids four-SKU bath line brings back the dinosaurs for tub time.

This article was originally published in The Rose Sheet

Executive Summary

HERBALIFE DINOKIDS MARKS FIRST CHILDREN's TOILETRIES LINE for the Los Angeles-based network marketer. The four-SKU line includes shampoo and detangler, which are debuting in June, as well as a body lotion and bubble bath introduced earlier in 1998. The body lotion and bubble bath are packaged in tubes showing three dinosaur characters and the shampoo and detangler are housed in bottles topped with dinosaur-shaped heads. DinoKids builds on the image of Herbalife's Dinomins, chewable dinosaur-shaped vitamins introduced in 1996.
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