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La Prairie

This article was originally published in The Rose Sheet

Executive Summary

Skin Caviar Cellular Luxe Cream combines sea, phytotherapy and bioengineering technologies, the firm claims. The caviar-based firming complex uses seaweed protein to stimulate collagen, caviar extract to nourish and energize, polyglucuronic acid and algae extract to firm and alpha hydroxy acid to smooth and re-texturize skin. The company will launch the product, along with a Skin Caviar Firming Mask and a reformulated version of its Extrait of Skin Caviar, at the end of August in 280 specialty store doors, including Neiman Marcus, Saks Fifth Avenue and Bloomingdale's. A 1.7 oz. Luxe Cream will retail for $300. The firming mask consists of two parts - - a .35 fl oz. serum and a 1 oz. mask -- and sells for $125. The reformulated Extrait of Skin Caviar is priced at $100. The three new products round out two existing caviar products: Skin Caviar and Essence of Skin Caviar Cellular Eye Complex...
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