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Renaissance Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

New York City-based Partners & Shevack awarded $10 mil. account for one year for the Cosmar and Pro10 nail care brands and the Nat Robbins cosmetics line. The agency will also handle broadcast and print advertising for the Fetish, Love's, English Leather, Canoe and Insignia fragrances. San Diego-based Lambesis formerly represented Fetish, Love's and the Cosmar products, while McCabe & Company (New York) handled English Leather and Canoe. Partners & Shevack's first assignment for RCI will combine three 10-second Fetish spots into one 30-second spot for MTV breaking in June and running through September. The commercial ends with the question "What's your fetish?" after showing women and their particular fetishes. The Navy brand remains with Lotas Minard Patton McIver (New York City), which also handled the account when Navy was a P&G brand. RCI will decide by the end of June which of the two present agencies will gain responsibility for the Tabu and Chantilly fragrance accounts...
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