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Carson Products

This article was originally published in The Rose Sheet

Executive Summary

Kathey Porter to brand manager for Dark & Lovely No-Lye Relaxer ethnic hair care brand. In her new position, Porter will be responsible for product development, business analysis, new business opportunity development and media and promotional relations. She succeeds Shawn Tollerson, who has been promoted to Dark & Lovely hair care and cosmetics director. Porter has been with Carson since 1993, most recently serving as brand manager for Carson Compositions, the company's salon line...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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