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Sebastian

This article was originally published in The Rose Sheet

Executive Summary

Anti-diversion labeling system expanded to other Sebastian hair care products, including Cello Shampoo, Shaper Slipline Conditioner, and Performance Active Texturizer and Volumizer by August, the company said. By mid-September, the holographic labeling program will be extended to the Laminates line. Sebastian attached trademarked tamper-resistant tracking labels to Shaper and Shaper Plus product packaging last year to allow the company to trace the deflection of a product from its intended distribution into an unsanctioned area of the market ("The Rose Sheet" June 23, 1997, p. 1)...
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