Sebastian Xtah extra hold alternative hair styling aids encourage experimentation.

Executive Summary

SEBASTIAN XTAH HAIR STYLERS PROVIDE EXTRA HOLD FOR EXPERIMENTATION; the four-product line gives both stylists and consumers the "raw materials" needed to create alternative hair styles, the Woodland Hills, Calif.-based company said. Positioned as styling products for the artistic and experimental, Xtah Raw Hair allows users to "make a statement," Sebastian International said. The stylers, available in gel, cream, spray and "clay" forms, permit consumers to "throw out the blow dryers and curling irons" and "use [their] hands" to create adventurous styles.