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Lancome O Oui debut marks return to fragrance heritage for prestige cosmetics firm.

This article was originally published in The Rose Sheet

Executive Summary

LANCOME O OUI FOR WOMEN MARKS RETURN TO FRAGRANCE HERITAGE for the prestige cosmetics division, which claims its roots as a fragrance house, Lancome said. While originally a fragrance company, the Cosmair division has emerged more as a skin care and cosmetics business in recent years. O Oui is being introduced as the first scent in a "huge portfolio" of upcoming fragrances for Lancome that is expected to bring about a fragrance renaissance, the firm said. Lancome is best known in the olfactory arena for its women's scents Tresor (1991) and Poeme (1996). In 1997, Tresor was the fourth-ranked prestige women's scent in the U.S., with sales of $54 mil., while Poeme had sales of $25 mil., making it the 23rd rated women's scent, according to data from Port Washington, N.Y.'s NPD BeautyTrends.
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