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Maybelline

This article was originally published in The Rose Sheet

Executive Summary

True Illusion Liquid-to-Powder formula uses the same "micromesh" emulsion system as the liquid foundation, which debuted in March ("The Rose Sheet" Dec. 8, 1997, p. 1). The liquid-to-powder foundation "glides on smoothly like a liquid and transforms instantly to a natural powder finish," Maybelline said. The oil-free, fragrance-free SPF 10 formula is housed in a mirrored compact with a sponge applicator. The foundation will be available in September for $7.75 in the same 15 shades as its liquid version, including True Buff, the Cosmair division said. True Illusion liquid foundation ads will announce the addition of the new formula...
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