Maybelline
This article was originally published in The Rose Sheet
Executive Summary
True Illusion Liquid-to-Powder formula uses the same "micromesh" emulsion system as the liquid foundation, which debuted in March ("The Rose Sheet" Dec. 8, 1997, p. 1). The liquid-to-powder foundation "glides on smoothly like a liquid and transforms instantly to a natural powder finish," Maybelline said. The oil-free, fragrance-free SPF 10 formula is housed in a mirrored compact with a sponge applicator. The foundation will be available in September for $7.75 in the same 15 shades as its liquid version, including True Buff, the Cosmair division said. True Illusion liquid foundation ads will announce the addition of the new formula...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says