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Parlux Fragrances

This article was originally published in The Rose Sheet

Executive Summary

Licenses Bal a Versailles and Jean Desprez fragrance brand rights to Miami-based Genesis International Marketing Corporation, Parlux announced June 10. The licensing agreement "completes Parlux' transition out of its low-volume brands, allowing [the company] to focus on [its] stronger, high profile brands...and to actively pursue new growth opportunities within the fragrance industry," Parlux said. The Fort Lauderdale, Fla.-based company bought the brands from Jean Philippe Fragrances in 1996 and has been actively divesting or discontinuing brands, including Todd Oldham, Francesco Smalto, Vicky Tiel and, most recently, Alexandra de Markoff, which it sold to Cosmetic Essence in March ("The Rose Sheet" March 9, p. 16). The company retains licenses for the Perry Ellis, Fred Hayman Beverly Hills and Baryshnikov fragrances as well as its own fragrances, including Animale Parfums...
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