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Shiseido trio of launches includes Hair Energizing Complex for prematurely thinning hair.

This article was originally published in The Rose Sheet

Executive Summary

SHISEIDO HAIR ENERGIZING COMPLEX HELPS "PREVENT PREMATURE HAIR LOSS" and thinning hair, while it "restores volume and vitality" to fine hair, the company claims. The formula, developed for use by both men and women, contains tetracosamine, a patent-pending ingredient Shiseido said represents over a decade of research. Tetracosamine "functions to energize hair at its core" and "help the hair develop smoothly from beneath the surface of the scalp [so that] when the hair emerges, it has new found vitality and experiences accelerated stimulation," the company claims. Hair Energizing Complex will debut in July.
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