Ultima II
This article was originally published in The Rose Sheet
Executive Summary
Beautiful Nutrient Nourishing Pressed Powder gives skin a "smooth, even finish," while moisturizing and nourishing, Ultima II said. The translucent powder is formulated with botanicals and vitamins A, C and E and will not cake or leave skin dry, the Revlon division added. On counter in August, the powder will be priced at $16.50. Beautiful Nutrient Nourishing Cream Eyecolor "nourishes and moisturizes dry lids back to smoothness," leaving a "finish that won't fade or crease," the company claims. The eyecolor will be available in six shades, including Biscuit, Truffle and Butter, at $13.50. Beautiful Nutrient Nourishing Mascara adds "rich color" and "nourishment," in addition to "magnifying even the smallest lashes," Ultima II said. Debuting in three shades -- Black, Blackest Brown and Plum Brown -- the mascara is $13.50 and will be available in July...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says