Avon Scent Trend women's fragrance positioned with 1960s attitude.
This article was originally published in The Rose Sheet
Executive Summary
AVON SCENT TREND WOMEN's FRAGRANCE TO COMPLEMENT COLOR TREND, the company's value-priced cosmetics line. The newest Avon scent and accompanying makeup line will be launched in Avon's Campaign 18 brochure in mid-July. The fragrance, positioned to the same consumer audience as Color Trend, will court women with young, hip attitudes, the company stated. By targeting women who "stand out from the crowd," Avon said it is hoping to "appeal to fashion-savvy customers who want to set trends rather than follow them."