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L'Oreal Plenitude Futur-e Oil-Free

This article was originally published in The Rose Sheet

Executive Summary

Targets women ages 21 to 64 with combination skin. The new formula, available with or without SPF 15, will join existing Futur- e regular and SPF 15 moisturizers in September. A 4 oz. white bottle with a new pump top for easier dispensing will cost $8.99. The Futur-e collection contains beta hydroxy acid and patented micro- spheres that carry vitamin E into the skin "to deliver moisture and protection," the company said. The product is the first new addition to the Futur-e line since its launch last September ("The Rose Sheet" July 14, 1997, p. 1)...
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