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Salvatore Ferragamo Pour Femme launching in 400 prestige doors this autumn.

This article was originally published in The Rose Sheet

Executive Summary

SALVATORE FERRAGAMO POUR FEMME DEBUTING IN 400 DOORS, marking the largest one-time launch for the designer's U.S. distributor, Fragrances Exclusive. Salvatore Ferragamo's women's fragrance will bow in September in 90 select doors, including Ferragamo fashion boutiques, Neiman Marcus, Saks Fifth Avenue and Nordstrom. During October, the fragrance will roll out to an additional 300-plus doors in department stores such as Dayton Hudson, Marshall Fields, Dillard's and Macy's. Fragrances Exclusive's most recent launch was for Bulgari Eau Fraiche, which debuted in 300 prestige doors in 1997.

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