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Adrien Arpel

This article was originally published in The Rose Sheet

Executive Summary

To be distributed in Sears stores, Arpel parent Alfin announces. The 65-SKU skin care and cosmetics collection will debut in 150 Sears stores on Aug. 27. The line will roll out to an additional 400 doors over the next two years, according to the company. To attract consumers to the Adrien Arpel counter, the firm will use "a series of special promotional vehicles," including customized programs. Alfin has experienced distribution difficulties since spokesperson and founder Adrienne Newman left the company and The Home Shopping Network stopped promoting the line. The line is currently available in only a handful of department store doors. A Web site at www.adrienarpel.com has also been established for customer orders and product information...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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