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Avon's Women of Earth global scent one of three second half fragrance launches.

This article was originally published in The Rose Sheet

Executive Summary

AVON FOCUS ON THREE WOMEN's FRAGRANCES IN SECOND HALF begins first with its global fragrance, Women of Earth, and two new U.S. fragrances for women, Rare Rubies and the Fragrance Spot line, all bowing between July and October. The fragrances will be available through Avon's Campaign brochures and its sales representatives nationwide. Avon's only global fragrance in 1998, Women of Earth, is positioned to women of all ages and designed to "celebrate the unifying spirit of women worldwide" by "transcending cultural and geographic barriers," according to the company.

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