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Clairol Hydrience tops permanent dyes in natural-looking locks test: Consumer Reports.

This article was originally published in The Rose Sheet

Executive Summary

CLAIROL HYDRIENCE RATED TOP PERMANENT HAIR DYE BY CONSUMER REPORTS for its natural-looking appearance and coverage of gray, according to the July issue of the independent consumer group publication. Consumer Reports tested Hydrience in the dark brown shade of Sable Cove on tresses that were 25%, 50% and 90% gray and awarded the product the highest overall score on a scale from poor to excellent. The magazine also gave it an "excellent" rating for both natural appearance and gray coverage. Consumer Reports concluded Hydrience retained its color through 20 shampooings and looked "pretty" on hair that was 90% gray and "beautiful" on hair that was 25% gray.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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