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This article was originally published in The Rose Sheet

Executive Summary

Largest ad effort this fall will focus on Clarins Extra Firming Eye Contour Serum and Cream. One- and two-page spots will break in September and run through the fall in beauty and fashion books, including Vogue, Elle and Vanity Fair. Recommended for morning use, the serum contains a protein and polysaccharide complex to promote cell renewal, vitamin E, pineapple and papaya extracts to "drain and decongest the lymphatic system" and mica and titanium to diffuse light. Extra Firming Eye Contour Cream for night use contains chicory extract to "hydrate, moisturize and revitalize," butcher's broom extract to "reduce the signs of fatigue" and a cocktail of noctoferrine, vitamin C and vitamin E to prevent free radical formation. The cream and serum join the Extra Firming collection targeted to women over 35. Both products are housed in 1.7 oz. beige pump bottles and will bow in September for $42.50 apiece...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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