FDA Commissioner-apparent Jane Henney, MD, has support from H&BA industry.
This article was originally published in The Rose Sheet
Executive Summary
FDA COMMISSIONER-DESIGNATE HENNEY BEGINS CAPITOL HILL ROUNDS, following the White House announcement of its "intent to nominate" University of New Mexico VP-Health Sciences Jane Henney, MD, as FDA commissioner June 23. While the Senate confirmation process cannot begin until a formal nomination is made, Henney will now be able to meet with Labor & Human Resources Committee members in a semi-official capacity to begin to address questions about her qualifications and plans for the agency.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says