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The Limited going unlimited: Robin Burns joins in new venture with broad horizons.

This article was originally published in The Rose Sheet

Executive Summary

THE LIMITED NEW VENTURES PRESIDENT BURNS COULD HAVE CARTE BLANCHE to develop a cosmetics and fragrance business under the auspices of The Limited following her appointment by the specialty store retailer June 22. Robin Burns leaves her post as president of Estee Lauder U.S. & Canada to be responsible for "a variety of projects vital to the strategic plans and growth" of The Limited, according to the clothing retailer. She reports to Chairman and CEO Leslie Wexner. The hiring of a seasoned executive and the creation of a new ventures business are strong indicators the company plans to significantly expand its personal care business.
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