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Dep

This article was originally published in The Rose Sheet

Executive Summary

"Biggest ever" multi-million dollar ad campaign is scheduled for fall. LA Looks ads tagged "No ordinary girl" break in September books, followed by TV, print and radio ads for Dep hair care. Both Agree and Dep will get new packaging, Dep said. Shipping in January, the new Agree has a citrus-floral fragrance and a holographic label design. A 25.4 oz. bottle will retail for between $3.49 and $3.99. Ads for new Agree break in January. In addition, LA Looks teen-targeted Glimmer Body Splash moves the line "beyond hair" with four 7.6 oz. bottles and 2 oz. trial sizes of scented glitter splash available now...
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