Intercosmetics' Puma Challenge men's scent to hit mass market doors in September.
This article was originally published in The Rose Sheet
PUMA CHALLENGE MEN's SPORT SCENT TIED TO ADVENTURE THEMES with TV ads and promotional visuals showing a man bungee-jumping off a bridge. New York City-based Intercosmetics, which licensed the Puma name from the German sports apparel maker, will ship the four- SKU spicy floral fragrance Aug. 3 to mass market and chain drug store doors, including Kmart, Brooks, Walgreen's and Rite Aid after presenting the scent to retailers at the National Association of Chain Drug Stores Marketplace expo in Philadelphia June 28-July 1. Challenge likely will benefit from name exposure and some cross- promotional efforts with the sports apparel company's second half push to expand distribution and double apparel sales, according to Intercosmetics, a division of Germany-based Wella Fragrances & Cosmetics Group.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence