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Jergens

This article was originally published in The Rose Sheet

Executive Summary

Biore sampling effort will use names from national records to target recently licensed teen drivers. The program will begin by the end of the year. In addition, 15-second television spots for Biore Self Heating Masque will break in August. The masque shipped in May and was supported by print ads in June books ("The Rose Sheet" March 9, p. 10). Biore advertising and promotions, including distribution of 20 mil. samples, will total $60 mil. for 1998, the company said...
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