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L'Oreal Plenitude Turning Point cream, Rouge Virtuale lipstick to bow.

This article was originally published in The Rose Sheet

Executive Summary

L'OREAL PLENITUDE TURNING POINT INSTANT FACIAL cream with beta hydroxy acid is slated to be unmasked in September. Turning Point Instant Facial's "patented BHA instantly sweeps away dullness, discoloration and roughness to reveal smoother, brighter skin," the company said. The product delivers "a burst of energizing moisture" that diminishes visible lines and replenishes skin, according to L'Oreal, which previewed the product to retailers at the National Association of Chain Drug Stores Marketplace trade show in Philadelphia June 28-July 1. L'Oreal is developing print ads for the facial product that will break in fall beauty books.
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