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Sally Hansen

This article was originally published in The Rose Sheet

Executive Summary

Ads in September beauty books, including Cosmopolitan and Allure, will profess "The Miracle of Cornsilk." The Del division said the ads will emphasize the problem-solving capabilities of Cornsilk foundations and powders. For example, one ad features a picture of a woman and tells the story of how Cornsilk helped get rid of her shiny skin. Del purchased the brand from Chattem in May ("The Rose Sheet" May 18, p. 4)...
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