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Studio Line

This article was originally published in The Rose Sheet

Executive Summary

The Touch Define and Shine hair pomade is positioned to a multi-cultural, unisex audience and adds flexibility, shine and definition to all hair types and styles, L'Oreal said. Touch pomade promises to be softer than traditional pomades and will not dry or flake on hair, the company claims. Priced at $4.49 for a 2 oz. canister, Touch pomade is housed in brilliant turquoise canisters and will be available in mass market retail doors. The newest addition to the Studio Line Senses collection will bow in September 1998...
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