Studio Line
This article was originally published in The Rose Sheet
Executive Summary
The Touch Define and Shine hair pomade is positioned to a multi-cultural, unisex audience and adds flexibility, shine and definition to all hair types and styles, L'Oreal said. Touch pomade promises to be softer than traditional pomades and will not dry or flake on hair, the company claims. Priced at $4.49 for a 2 oz. canister, Touch pomade is housed in brilliant turquoise canisters and will be available in mass market retail doors. The newest addition to the Studio Line Senses collection will bow in September 1998...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says