Ultima II
This article was originally published in The Rose Sheet
Executive Summary
Vital Radiance Skin Renewing face washes, toners and exfoliator containing beta hydroxy acid and botanicals build the BHA skin care line, the Revlon division said. Bowing in August, the face washes come in two formulas, a lathering cream for normal-to-dry skin and a cleansing gel for normal-to-oily skin. The non-comedogenic washes with retinyl palmitate reveal the skin's "radiance without dulling residue," according to Ultima II. Also in separate formulas for the two skin types, alcohol- free skin renewing toners improve skin quality and texture, the company said. In addition, the normal-to-dry formula "binds moisture to skin," while the normal-to-oily formula "absorbs and controls oil" and "helps minimize the appearance of pores." An exfoliator for all skin types contains rounded buffing beads to give skin a "radiant, polished" look. The items are line-priced at $17.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says