Alberto-Culver becoming a rarity in personal care as a large independent: stock index.
This article was originally published in The Rose Sheet
Executive Summary
ALBERTO STANDS ALONE AMIDST CONSOLIDATION FLURRY IN FIRST HALF, raising the question of how the firm will continue to grow sales and profits in the face of drug store consolidation and the ever-increasing marketing budgets from competition with greater financial resources. Alberto-Culver, already one of the last predominantly family run, large diversifieds in the industry, is looking even more rare in light of the stepped-up acquisition activity in the first half that brought Redmond Products under the Bristol-Myers Squibb umbrella and Freeman Cosmetic into the arms of Dial.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says