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Alpha Hydrox

This article was originally published in The Rose Sheet

Executive Summary

Retinol Night ResQ Optimum Series, an anti-wrinkle firming complex, will be supported with a $3.5 mil. TV campaign beginning in September, Denver-based Neoteric said. The 30- second spots are tagged: "You'll notice the difference; It's night and day." Night ResQ uses Advanced Polymer Systems' Microsponge technology to stabilize vitamin A ("The Rose Sheet" June 15, In Brief). A 1.05 oz tube will retail for about $11.99. Neoteric expects $12 mil. in first-year sales and anticipates distribution in more than 30,000 mass market doors. Alpha Hydrox Vanishing Blemish Solution will ship in August. The 2% salicylic acid formula with oil-free conditioners and natural extracts treats flare-ups without the "dryness, irritation and redness associated with most acne medications," the company claims. Projected first-year sales for the adult-targeted product are $5 mil. A .5 oz white bottle will cost about $7.99...
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