Alpha Hydrox
This article was originally published in The Rose Sheet
Executive Summary
Retinol Night ResQ Optimum Series, an anti-wrinkle firming complex, will be supported with a $3.5 mil. TV campaign beginning in September, Denver-based Neoteric said. The 30- second spots are tagged: "You'll notice the difference; It's night and day." Night ResQ uses Advanced Polymer Systems' Microsponge technology to stabilize vitamin A ("The Rose Sheet" June 15, In Brief). A 1.05 oz tube will retail for about $11.99. Neoteric expects $12 mil. in first-year sales and anticipates distribution in more than 30,000 mass market doors. Alpha Hydrox Vanishing Blemish Solution will ship in August. The 2% salicylic acid formula with oil-free conditioners and natural extracts treats flare-ups without the "dryness, irritation and redness associated with most acne medications," the company claims. Projected first-year sales for the adult-targeted product are $5 mil. A .5 oz white bottle will cost about $7.99...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says