Biotherm
This article was originally published in The Rose Sheet
Executive Summary
Reformulating seven SKUs in its Biopur oily and combination skin treatment collection with white clay, zinc and copper "to normalize, mattify and re-balance" skin, the Cosmair division said. White clay "acts like blotting paper, absorbing impurities and excess sebum," while zinc and copper "normalize the skin's sebum production," according to the company. The reformulated products include Pure Cleansing Gel with alpha hydroxy acids, priced at $15.50 for 150 mL, alcohol-free Mattifying Astringent Lotion with witch hazel, which costs $15.50 for 250 mL, and Matte Hydrating Fluid in a 250 mL bottle for $22. Oil-free Dual Purifying Exfoliant with AHAs costs $16 for 75 mL, Balancing Purifying Masque is priced at $18 for 75 mL and Balancing Clarifying Night Gel with beta hydroxy acid costs $30 for 50 mL. Emergency Anti-Imperfection treatment concealer with AHAs and anti-seborrheic agents costs $11.50 for 15 mL...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says