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Biotherm

This article was originally published in The Rose Sheet

Executive Summary

Reformulating seven SKUs in its Biopur oily and combination skin treatment collection with white clay, zinc and copper "to normalize, mattify and re-balance" skin, the Cosmair division said. White clay "acts like blotting paper, absorbing impurities and excess sebum," while zinc and copper "normalize the skin's sebum production," according to the company. The reformulated products include Pure Cleansing Gel with alpha hydroxy acids, priced at $15.50 for 150 mL, alcohol-free Mattifying Astringent Lotion with witch hazel, which costs $15.50 for 250 mL, and Matte Hydrating Fluid in a 250 mL bottle for $22. Oil-free Dual Purifying Exfoliant with AHAs costs $16 for 75 mL, Balancing Purifying Masque is priced at $18 for 75 mL and Balancing Clarifying Night Gel with beta hydroxy acid costs $30 for 50 mL. Emergency Anti-Imperfection treatment concealer with AHAs and anti-seborrheic agents costs $11.50 for 15 mL...

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