Den-Mat's Rembrandt
This article was originally published in The Rose Sheet
Executive Summary
Sales rose 28% in 1997, paced by Rembrandt Dazzling White, the first at-home 2-in-1 toothpaste/bleaching product on the market, the Santa Maria, Calif.-based marketer said. Dazzling White, which debuted in 1996, primarily has been responsible for the "most significant aspect of the company's sales growth," Den-Mat noted. The firm's three newest Rembrandt oral care products include Age Defying Adult Formula toothpaste, Rembrandt Age Defying Adult Formula Mouthwash and Rembrandt Natural toothpaste for canker sore relief...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says