Skin Essentials Xpressions fills "gap" between anti-acne and anti-aging regimes.
This article was originally published in The Rose Sheet
Executive Summary
SKIN ESSENTIALS XPRESSIONS FILLS "GAP" BETWEEN ANTI-ACNE, ANTI-AGING REGIMES with a six-SKU line for all skin types formulated with "soothing plant therapy ingredients, vitamins, fruit acids and a state-of-the-art liposome delivery system," the Torrance, Calif.-based start-up company said. The firm, which was incorporated in March, hopes its all-natural mass market skin care products will appeal to the "young adult graduating from anti-acne, anti-oil and anti-problem skin" formulations and the "slightly older adult who isn't quite comfortable with anti-wrinkle, anti-damage products."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says