HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

State of Mind

This article was originally published in The Rose Sheet

Executive Summary

Bath and body line shipping in August with an anticipated distribution of about 3,000 mass doors by 1999, State of Mind said. The 54-SKU line features four scents including Gatherings (cocoa, nutmeg and vanilla) and Embrace (freesia, jasmine and muget). Each scent comes in a variety of forms, including a body lotion, shower gel, hand cream and roll-on fragrance. In addition, a Home Spa scent comes in massage balm, face and body mud, body exfoliator, shampoo and conditioner and Calm Your Eyes tea bags. Formulated with licorice and vitamins A and E, the products cost between $1.49 and $9.99. The company's 1998 ad spend will be $500,000; over $2 mil. has been earmarked for 1999. Black-and-white scent-specific print ads with tags such as "Feels like innocence" (Embrace) will break in October books including Glamour and Vogue. Skin care and baby products likely will follow, Dallas-based State of Mind added. The start-up company anticipates first-year sales of over $5 mil...
Advertisement
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005613

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel